With the rapidly increasing number of standard and premium SMS and MMS short code promotions throughout the United States, it is imperative for the mobile campaign industry to efficiently and simultaneously manage increasing numbers of mobile campaigns.
Carriers, aggregators, application providers, content providers and other mobile industry players need a comprehensive mobile campaign workflow management tool that correlates multiple campaigns across hubs, media providers, internal and external workgroups in an automated, collaborative, integrated and coordinated environment.
Neustar Campaign Administrator provides that solution TODAY.
