What is Campaign Administrator?
Neustar’s Campaign Administrator is a centralized ASP (web-based) solution that automates mobile campaign workflow management. Using Campaign Administrator, carriers, aggregators, application providers, content providers and other parties can manage mobile campaigns consistently, accurately and efficiently.
Designed to meet the needs of the mobile industry and its rapidly changing environment, Neustar Campaign Administrator enables mobile industry players to:
- Develop
- Design
- Approve
- Provision
- Manage
- Deprovision
- Track, Monitor, Report
mobile campaigns that use short codes.
Why Neustar Campaign Administrator?
Campaign Administrator improves operational efficiencies for mobile campaign provisioning
- Open architecture and API compatibility for:
- Closed loop integration with the Common Short Code Administration (CSCA) Registry
- Expedited campaign submission via SOAP-based XML uploads
- Easy integration with client systems
- Integratijon with the CSCA Registry ensures Common Short Code data integrity and helps to eliminate:
- Constant monitoring and mapping of CSCA updates to campaign data and workflows
- Complicated manual workaround procedures
- Extended resources and cycle time to bridge gaps in campaign workflow management processes
- Easy identification of delays, bottle-necks and pain points via:
- “At-a-glance” metrics
- Performance reporting tools and measurement
- Intelligent and efficient workflow management through:
- Automated or manually triggered workflows
- Sequential, parallel and multiple workflows
- Flexible role-driven workflow task assignment and management
- On-demand reporting with:
- User-defined query criteria
- User-defined output including downloadable universal formats such as MicroSoft Excel, csv and others